Taking the leap as an entrepreneur is starting to become a very popular thing online in today's fast paced world. With micro blog sites like Twitter and regular blogging services like Blogger and WordPress, it's simple for an up and coming entrepreneur to get the word out online about a new business.
So what should you do?
With the expense of a franchise and the high risk of the market, people are looking for new ways to make money and get into an online business. There's MLM, direct sales, affiliate marketing, you could create your own product. There are many different avenues with hundreds of angles you could take.
Here are the biggest things I would do in today's fast paced world if I were starting over from scratch.
Join a top tier direct sales company. In other words, a network marketing type business where you make your money up front by the sales of products rather than waiting for a down-line to grow and make you money. Look for a company with a good informative product line where the entry level product pays you around a $1,000 commission.
The entry level product should cost around $1,500 to $2,000 dollars.
With this type of commission structure, you can create cash flow from your own efforts. It also lets you put money back into your business like a real business due to the high commissions. With an MLM business, you don't make enough money up front to cover your advertising and marketing costs.
So now you're in business for yourself. You have the ability to get paid for products and services but how do you get your offer in front of the right people?
Enter online marketing. When someone does a search online they want a result that will answer a question or solve someone's problem. Your job as a marketer should be to answer the questions by getting your product, service or opportunity in front of these buyers.
It's easier than it sounds. You'll need to setup a blog a blog or multiple blogs based on what you are offering, learn simple SEO techniques, onsite and offsite and create good, relevant content. This is how you can start getting your content to the top of the search engines creating targeted web traffic which will turn into prospects for your business.
Now we've covered getting into business and learning online marketing on the content side but there is still another targeted form of search engine marketing that you can get started with that is extremely powerful.
I'm talking about PPC advertising or pay per click.
PPC ads are the ads on the side of the search engines and are put there by advertisers based on the keywords that searchers are typing in. You can create multiple ads based on multiple keywords and if done right it can bring targeted traffic to your website creating more prospects for your business.
If done wrong you can end up loosing a lot of money up front so be smart and start out small until you become more comfortable with what you are doing.
The direct sales industry is a great place to be if you are learning the right skills and I believe top tier direct marketing combined with online marketing is the best place to be due to the low cost, high reward opportunity.