I'm an affiliate for Matt Lloyd's Online Home Business Empire System.
Matt is on the cutting edge of the industry when it comes to product sales, traffic, lead generation and conversions. Everything you need to know about running a successful business online.
He is doing a training tonight on creating your first info product. Why would you want your own product?
Here are the 7 reasons…
1.) 100% Scalable.
I've gone from selling less than 1k of my info products / month, to selling over 120k of my info products last month… in less than a year.
Think about that. I now make 120 times what I was making one year ago.
Do you think I'm working 120 times harder?? Absolutely not.
I'm not going to lie to you- I do work harder these days.
But, it's only by a little bit- and I don't mind it nearly as much, since I'm making a lot more.
The only way this kind of growth is possible, is if you have a scalable business model.
Trading your time for dollars, is NOT scalable. You will never build wealth that way.
But when you have your own info-products, now you can scale.
2.) Creating info-products is quick and easy.
Now, some people might disagree with me on that… maybe even you. But, trust me. Once you know the process, and you've done it once, you'll wonder why you always made such a big deal about it.
I'll show you how this Wednesday, 9 pm, in our workshop.
I've cranked out 4 info-products in less than 5 weeks- all of them being over 8 hours of video content, ebooks, and selling for several hundred to several thousand, each.
There was work involved. But now, I can sell them for years and years to come…
3.) If you currently sell an expensive service / business opportunity, your info-product becomes a pre-selling tool.
How do you think I get paid up to 497 / hour to get on the phone with someone for an hour?
It's because they have invested in one of my info-products, which positions me as the 'go-to' guy for internet marketing related stuff.
In my product, the person gets to know me. They get to hear my voice. Hear stories from my life. They see that I obviously know what I'm doing.
In other words, your info-product builds the one thing you need to make sales: trust.
And they help to establish your credibility and position you as the expert.
4.) Your info-product pre-screens all your leads for you.
On any given day, I'll average over 450 leads per day – some days, many more. Right now, my list is approaching the 50,000 mark.
Now, out of that list of names, the vast majority are never going to buy anything from me. In fact, the vast majority don't even read my emails!
So, if I were to go through every one of those leads, and try to sell to them 1-on-1, it would take YEARS… and would not be profitable.
But, when you have your own info product- it allows you to find the few people out of a hundred on your list, who are worth spending time with.
Why? Because they're buyers. And, a buyer lead is worth at least 10 times what your typical lead is worth. They are proven to be responsive… not just by their words, but by their actions.
5.) Price has nothing to do with the cost to make or fulfill the product.
Go into a video store. And you'll be hard pressed to find a DVD selling for 1000 dollars. Even if the movie cost 200 million to make… Why?
Because, people have in their minds a pre-conceived notion of what a DVD should cost. But with your info-products, it's different.
I've seen people sell ebooks for over 5k. Yes… an ebook, which costs absolutely nothing to send someone, and nothing to create (apart from the actual content)… selling for over 5k!
How is this possible?
It's because of the upside potential of that information, to the customer. If you show me how to increase my average transaction size by 5% in your info-product… and I'm selling $20,000 items, and 10 of them a month, I'll happily pay you big money for that info.
I won't care too much what format it's in- whether it's an audio interview, ebook, video program… all I want is the information.
We'll spend a bit of time talking about pricing on this Wednesdays product-creation workshop
6.) Lifestyle. Right now, I have 1 person full time, and another people part time, running my business.
And, all of them live in different countries to mine. I've never met any of them in person.
This small team I've assembled helps me run a 120k / month business. See, I'm not exactly what you would call a 'social' kind of guy…
I dont' want to show up to an office and have to babysit 20 grown adults. I just don't want those headaches.
So, that's part of the reason I got into the info-marketing business. I could design my business around MY lifestyle, on my terms.
There are few business models you can do that with.
7.) You have full control of the marketing, and the process. No one is ever going to tell you how you can and can't market.
If you're in network marketing, a franchise, or one of these 'lead systems,' you have to follow all their rules.
If you break them… well, just see what happens. You can have your entire business taken from you in an instant.
And it happens all the time. Yes… even in the company who have chosen to parnter with.
If you want security for you and your family… then having your info-product business is the only way to go.
These are just a few of the reasons you need your own info-product, and you need it asap.
Don't know the first thing about creating your info-product?
Then come along this Wednesday, and let me show you Step-by-Step how to do it: